Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

by Craig Stull (Author), Phil Myers (Author), David Meerman Scott (Author)

From Publishers Weekly

This well-reasoned and useful guide argues that successful innovators can develop products that resonate by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step Tuned in Process and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the Tuned in Process may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) .

Review from Amazon.com

This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008)

Fleeced: How Barack Obama, Media Mockery of Terrorist Threats, Liberals Who Want to Kill Talk Radio, the Do-Nothing Congress, Companies ... Are Scamming Us ... and What to Do About It

by Dick Morris (Author), Eileen Mcgann (Author)

Here are the facts:
The United States has released 425 terrorists from Guantánamo, at least 50 of whom have returned to the battlefield to fight our troops.
Barack Obama and Hillary Clinton both say they're fiscally responsible. But each has called for $1 trillion in tax increases over the next ten years—and dressed them up as tax cuts!
Mainstream Media has been given marching orders from the Society of Professional Journalists: never refer to "Islamic terrorists" or "Muslim terrorists." And they are obeying! Whenever our brave agents disrupt a terror plot, The media dismisses the culprits as a gang of idiots—lulling us into a false sense of security.
If the liberals win the 2008 election, they will cripple talk radio—forcing stations to give equal time to left-wing programs, and insisting that liberals play a key role in station management.
Up to a quarter of all state pension funds in the United States are invested in companies that are helping Iran, Syria, North Korea, or the Sudan—for a total of nearly $200 billion.
The Do-Nothing Congress is still doing nothing—and the worst offenders are the presidential candidates Clinton, Obama, and McCain, who never show up for their day jobs as senators . . . except to pick up their $165,000 paycheck!
Is it any wonder that Americans feel fleeced at every turn?
As more and more critical problems develop that need national attention, the White House and Congress appear to be AWOL.
Who's calling the shots instead?
Big business, big government, big labor, and big lobbyists. And their self-serving agendas are doing nothing to help the ever-increasing number of American people who are losing their homes, paying credit card interest rates higher than 25 percent, and finding their jobs increasingly outsourced to foreign countries.
In this hard-hitting call to arms, Dick Morris and Eileen McGann reveal the hundreds of ways American tax-payers are routinely fleeced—by our own government; by foreign countries like Dubai that are gobbling up American interests and spending millions to influence government decisions and American public opinion; by Washington lobbying firms that are pushing the agendas of corrupt foreign dictators on Capitol Hill; and by hedge-fund billionaires collecting huge tax breaks courtesy of the IRS.
With their characteristic blend of sharp analysis and insider insight, Morris and McGann call offenders of all kinds on the carpet—and offer practical agendas we all can follow to help turn the tide.

About the Author
Dick Morris served as Bill Clinton's political consultant for twenty years. A regular political commentator on Fox News and other networks, he is the author of six New York Times bestsellers (all with Eileen McGann), including Outrage, and one Washington Post bestseller.

SAIL

SAIL

by James Patterson and Howard Roughan

the death of her husband, Anne Dunne and her three children have struggled in every way. In a last ditch effort to save the family, Anne plans an elaborate sailing vacation to bring everyone together once again. But only an hour out of port, everything is going wrong. The teenage daughter, Carrie, is planning to drown herself. The teenage son, Mark, is high on drugs and ten-year-old Ernie is nearly catatonic. This is the worst vacation ever.Anne manages to pull things together bit by bit, but just as they begin feeling like a family again, something catastrophic happens. Survival may be the least of their concerns. Written with the blistering pace and shocking twists that only James Patterson can master, SAIL takes "Lost" and "Survivor" to a new level of terror.

About the Author

James Patterson's most recent bestseller is Double Cross. He is one of the best known and best selling authors of all time. He lives in Florida.

The Beach House

The Beach House

by Jane Green (Author)

Jane Green is one of the preeminent authors of women’s fiction today, and with each new novel, her audience grows. Green’s avid and loyal fans follow her because she writes about the true-to-life dilemmas of women—and The Beach House will not disappoint.Known in Nantucket as the crazy woman who lives in the rambling house atop the bluff, Nan doesn’t care what people think. At sixty-five-years old, her husband died twenty years ago, her beauty has faded, and her family has flown. If her neighbors are away, why shouldn’t she skinny dip in their swimming pools and help herself to their flowers? But when she discovers the money she thought would last forever is dwindling and she could lose her beloved house, Nan knows she has to make drastic changes.So Nan takes out an ad: Rooms to rent for the summer in a beautiful old Nantucket home with water views and direct access to the beach. Slowly, people start moving into the house, filling it with noise, with laughter, and with tears. As the house comes alive again, Nan finds her family expanding. Her son comes home for the summer, and then an unexpected visitor turns all their lives upside-down.

About the Author

Jane Green’s novels Second Chance and To Have and to Hold were New York Times bestsellers. Swapping Lives, The Other Woman, Bookends, and Babyville all appeared on The New York Times extended bestseller list for hardcover fiction. Jane was recently awarded the Fun Fearless Fiction Award by Cosmopolitan magazine.

The Quickie

The Quickie

by James Patterson (Author), Michael Ledwidge (Author)

When Lauren Stillwell discovers her husband leaving a hotel room with another woman, she decides to beat him at his own game. But while she's sneaking around, her husband is hatching a plan of his own. After a torrid quickie with a co-worker, Lauren hears a struggle outside her window and looks out just in time to see her husband loading her lover's limp body into the trunk of a car. When the body shows up in a pool of shallow water, she races to the scene of the crime. But Lauren Stillwell is no regular wronged woman. She's a NYC cop--and she's just been assigned to this case. Unable to tell anyone what she saw and unwilling to turn her husband in, Lauren is paralyzed by a secret that will tear her life apart. But as she attempts to point fingers away from her husband, she uncovers something shocking: her husband didn't have an affair--what he did was far worse than she could have ever imagined. A gripping story of secrets and infidelities that begins where Adrian Lyne's movie Unfaithful leaves off, THE QUICKIE will have readers' hearts pounding to the very last page